You, the small business owner will create a keyword. This keyword is a word, two words or combination of letters and or numbers that represent your business. Customers then text your keyword back to your long code,(which you can choose for free when you sign up) ie: 904-721-3327. This is how they will "opt into" your list.
Then of course you would advertise your "keyword" on a billboard in front of your shop, facebook page, websites, emails, newspaper, etc.
Let's say you own a local ice cream shop called Cornerstone Cones. Near the end of September, business rapidly slows. You want to transition into hot cocoa over the winter season, but need to inform current customers of this new addition. To spread the word fast, you think about giving text marketing a try, so you sign up for free at Textafied.com and create the keyword CONE. When customers want to join your VIP text club, they can text "CONE" to your long code example: 904-721-3327.Customers see your keyword advertised somewhere, grab their cell phone and.....
After joining your list, customers will receive an automated text back explaining the details of their subscription. This message is called an auto reply, you set up your auto responder as you want ahead of time. An auto reply for Cornertone Cones might look a little bit like this.
During the entire month of September, you gather 497 subscribers. That's great! Now, when you're ready to transition over from cones to cocoa, you might fire out a "first cup free" offer. This will help drive new business to your cocoa stand, and reward loyal customers for stopping in. This is your offer. As your business grows, you can regularly fire out weekly promotions that encourage more business.
Having a hard time grasping the whole text marketing concept? Here's a great example.
Owning a local business isn't easy. Max and his sister just opened up a hardware store downtown, and so far, business hasn't been great. They usually get three new visitors a day, and out of those three, only one makes a purchase. Definitely not the way things should be starting out.
One day, Max is fed up with the lack of interest, so he decides to speak up. He heads over to his Facebook page, and posts a status that reads, "Business has been kinda slow at the new hardware store. Any ideas?" Within the first hour, ten people comment, saying something along the lines of, "We're having a hard time finding your store!"
It all starts to make sense. They are wedged between two large warehouses, and Max never mentioned this odd location in any of his marketing materials. This could definitely be the problem.
Finally, his sister Christine speaks up. "This might sound dumb, but can we text everyone the location info?" They actually have a list of numbers they collected right before their grand opening. They go online, Google "text marketing for small business," and Textafied is right near the top of the list. Max contacts us and asks about texting his list of numbers.
Because he put a compliance statement on his initial sign up sheet, he can then manually add these numbers to our software platform, and fire out a location text. The next week, Max and Christine are seeing 50+ new visitors a day. They then continue to fire out text promotions every week, which grows their business.
Let's start off with these three common truths.
Text marketing is doing wonders for our customers. Small business owners who follow our best practices observe the following.
What do these benefits have in common? Every single one increases revenue.
Out of all other marketing solutions, what makes texting perfect for small businesses?
These benefits just scratch the surface. Our platform also offers unparalleled innovative features, and educational tools that empower you to succeed.
Your text marketing keyword must be simple, easy to remember, and totally unique to your business. For example, if you own a local record store downtown called Steve Spins Tunes, you might want to reserve the keyword STEVE or STEVESPINS. Even SST would do.
Your auto reply is an automated text that subscribers receive immediately after opting in to your SMS marketing list. This includes a confirmation of subscription, offer redemption details, and a compliance statement. To protect you, we automatically include a compliance statement at the end of your auto reply.
The next step? Promoting and growing your list. Settle on an irresistible opt in incentive, and then try the following list growth techniques.
If your text promotions aren't irresistible, subscribers will eventually grow disinterested. Avoid this unfortunate speed bump by making campaign development a group effort. Have a sit down with employees, and review ideas.
If your messages offer little to no value, people will opt out. That sucks for you, as it ruins the entire purpose of text marketing. The more subscribers on your list, the more impact your messages have on sales.
You always want to be building your marketing web of influence. Use our email capture and integration features to grow your email list while engaging with text marketing subscribers.
You can't argue with the effectiveness of a text marketing contest. Make sure your grand prize is irresistible, and then use this as a tool to grow your list.