Text Marketing for Businesses and Organizations
Businesses as well as organizations know that text marketing is simply texting a marketing message to large groups of customers simultaneously, in real-time or scheduled in advance. Plenty of major corporations have been using mass text messaging for over a decade with amazing results. The fact is, text marketing has a greater reach than email, instant messaging, and social media — combined!
Text Marketing Requires an Opt-In
To begin your text marketing database, you’ll need a Keyword and Long Code which you create in your Textafied account.
Then when the potential customer texts the keyword to your number, they have opted into your business´s mobile marketing list, which is to say they have given their permission to receive future text messages from you.
By using an SMS marketing service, you are leveraging technology once only available to major corporations.
Send Ongoing Text Marketing Communications
What makes text marketing so desirable, is that after the first point of contact, your business can contact the customer by text with details of special offers and promotions, invitations to join VIP loyalty clubs or text to vote surveys and polls from which information can be extracted about customers´ preferences and their purchasing intent. With that information, you can then further develop the relationship with your customer and increase sales.
Why is Text Marketing so Effective
- 98% of the population has access to a mobile device capable of receiving SMS
- 29% of customers who opt into an SMS text marketing service click on links
- 47% of customers who click through to a business’ website make a purchase
- Between 30-50% of coupons sent via text messages are redeemed
SMS texts are effective because you are marketing to a hot lead instead of the traditional, one-way advertising or email marketing which usually doesn’t even get read. Once customers have opted in, they are your hot lead which you can then incentivize to buy more.
Effective Distribution:It`s simply an easier, faster distribution method than printed media, email or social media.
People Never Leave Home Without Their Cell Phones: People are less likely to forget their mobile devices when they leave home vs a printed coupon.
Receives More Shares: People naturally share more with friends and family any promotions, coupons or surveys they find appealing or entertaining.
Far Better Exposure Than Social Media: Research shows just 29% of Tweets and 12% of Facebook posts get read.
Much Better Open Rate Than Email: Most people get hundreds of emails a day and open rates are getting lower and lower.
24/7 Availability: People tend to keep their mobile devices on and within reach at all times.
It`s because of these reasons that your business or organization will very quickly expand your marketing database if using a good offer or incentive that catches the public's interest.
With a good attractive offer, it's almost impossible not to grow your database and customer reach very fast.
Text Marketing Strategies: Grouping Your Text Marketing Database
When customers opt in, they are automatically added to your database. Once your database grows in size, it may feel unorganized when trying to manage every one who has opted in with the same Keyword.
The solution? : Grouping.
Grouping allows you to use a different keyword that pertains to different good or service, placing each customer into a group according to the keyword they have used. You can create unlimited groups and keywords within your account. The benefits are:
- Target relevant promotions to specific customers
- Reduces your marketing costs
- Reduces “opt-outs” because of too many text messages of no interest
- Appeals to a wider range of customer interests
- Developes better customer relationships and increases sales
An added advantage of groups is that if your promotion is relevant for every customer in your entire database, you have the ability to simply send to every group.
Text message marketing is clearly a benefit to any organization or business.
Get started with Textafied today for Free!
There are no contracts and no obligations. Our free offer includes all features and full access to our platform to help you build your customer database.