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SMS marketing is an excellent tool for restaurants to reach customers, it`s easy, fast, effective, and inexpensive.
Utilize text marketing for your restaurant business and watch your sales grow. SMS (short message service) marketing, consists of using text messaging as a means of marketing to current and potential customers. While this form of marketing is an excellent tool for many types of businesses, it is especially well-suited to restaurants.
Text message marketing is a simple and inexpensive way for restaurants to increase customer loyalty and revenue. There are several reasons why any restaurant should consider SMS marketing:
Texts are popular: Nearly 75% of North Americans send and receive text messages regularly. In the 18-24 age group, that number rises to 96%!
Texts are read: 97% of texts are read vs. 10% of marketing emails. There is no other form of marketing with a higher open rate.
Texts are instant: 90% of texts are read within 3 minutes. Obviously, this is much quicker than both e-mail and traditional snail mail. This means that customers can be reached instantly. This can be vital during slow periods of the day.
Texts are inexpensive: Text marketing campaigns run just a few cents per text.
What types of things would a restaurant text to customers?
Discounts: Short-term deals can be relayed to customers instantly. “Free drinks with any pizza purchase.”
Coupons: Coupons are a great way to get existing customers to come back or to entice new customers.
Weekly Specials: The chef is whipping up something special this week?
Events: Special events such as musical guests can be relayed to your customer base.
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