Register for A2P 10DLC SYSTEM
Registration Required Now for All 10 Digit Long Code Numbers

We currently offer only toll free numbers, which do not require registration at this time.



Send us the 10 digit long code number you picked in your account along with 2 sample messages that you will be sending
Copy and paste this text block into the message section below then enter your own answers/info.
Also answer the following:

My 10 digit number is:

Will my message pertain to DIRECT LENDING? yes or no

Will it pertain to AFFILIATE MARKETING? yes or no

Will it contain an EMBEDDED LINK? yes or no

Will it contain an EMBEDDED PHONE#? yes or no

Will it contain AGE GATED CONTENT? yes or no

My 2 sample messages are:


We will get it registered a.s.a.p. and email you when its complete.



Remember the wireless carriers now have visibility into your message sources and content, and have the ability to block any or all, so please provide all information to the best of your knowledge, this new system has been devised to eliminate spam and scams from SMS marketing.



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So, what are your options?

      10 Digit Local Long Codes – Use these for 2-way conversational SMS like customer support and any chat like application.
      We do not expect the increased message filtering to be a problem when sending smaller volumes of message traffic using local long codes.
      However, the increased filtering will have a negative impact on delivery of messages for the larger business use cases sending much higher volumes. (thousands at a time)


      Does this apply to Toll-Free Numbers?
Not yet!
Although there could be similar changes to Toll-Free in the future.

      If you intend to send volumes of A2P (Application to Person) messages and this traffic consists of marketing messages, alerts, reminders, and announcements, etc. then a toll-free number would be a good choice here as they provide a send rate of 3 per second as opposed to 1 per second of a local 10 digit.

      So.... if you want to use a standard local long code number to send volumes of A2P traffic, then you will need to register your number/campaigns use cases in your account.

      If you can use a toll free in your circumstance, then you will not need registration at this time.





      Ultimately we see this being a positive change for the industry as a whole as it will help mitigate spamming that has become so prevalent in the market today while also ensuring a higher deliverability of messages with greater throughout.

      Yes, it will make it a bit more time consuming upfront to setup 10DLC for each local long code, however higher speed and greater deliverability rates will make for a better overall experience.


          Businesses and Customers alike have benefitted from the utility of text messaging services since the early 90’s. Long codes (standard phone numbers) were traditionally used only for Person-to-Person (P2P) messaging.
      However, usage of long codes for messaging campaigns has increased due to their simplicity and ability to meet the needs of Application-to-Person (A2P) messaging between businesses and customers, despite the fact that this channel had been unsanctioned.


          Some examples of this A2P messaging are as follows:
Customer Service: a call between a contact center and a customer concludes with a text from the company (e.g. a survey, information, order details, appointment, etc.) to the customer
Two-factor Authentication (2FA): a bank sends an authentication code, which enables a secure login for a customer to access their account safely Operations (reminders/notifications/alerts): a doctor’s office sends an appointment reminder to a patient with the ability to text or call to confirm, or a mobile subscriber receives a weather alert from a local TV station Anonymized Numbers: a ride-hailing service manages messaging interaction between a driver and a passenger while keeping the actual phone numbers of both sides anonymous from each other
          These are four of the many use case scenarios. However, as text message volume has continued to increase for these desired or ‘wanted’ messages, some businesses have used the same technology for sending unauthorized and unwanted / SPAM text messages.


          An environment in which there is a high volume of SPAM messages clearly is bad for end customers, brands, and the mobile industry overall.


          To answer this market need, U.S.-based MNO’s (Mobile Network Operators aka wireless carriers) have begun launching A2P 10 Digit Long Code (10DLC) services starting with Verizon earlier this year.

          10DLC is a fully sanctioned service that provides visibility into message sources and content and offers new benefits to message senders.

The Campaign Registry

          With the above in mind, the MNO’s have partnered up with a company called Kaleyra to create The Campaign Registry.
          The Campaign Registry provides Application-to-Person (A2P) 10 Digit Long Code (10DLC) messaging campaign registration services.
          The platform is a single source of information about 10DLC messaging campaigns throughout the U.S., enabling the messaging ecosystem (the MNO’s) to see who sent any given 10DLC message and what they claim to be sending, which can be checked and validated against actual messaging behavior.

MNO’s can now have visibility into the “who” and “what” of each messaging campaign which allows them to provide a better quality of service for 10DLC messaging, while service providers can have confidence knowing that they are using an officially sanctioned messaging channel.
          Customers such as yourselves can finally benefit from a better quality of service as well as better predictability of success for your messaging campaigns.

          The Campaign Registry is about creating a centralized, trusted access point to key information enabling the messaging service providers to exchange transparency (directly with the MNO’s) in who they are and what they are doing for more predictable and reliable service delivery to end-users.

The New 10DLC Ecosystem 


There are 4 categories of players involved in this new ecosystem -

  • MNO’s - These are the Mobile Network Operators aka wireless carriers (ie...Verizon, ATT, T-Mobile, Sprint, etc). These are the companies that deliver your messages to the End Users.
  • DCA’s (Direct Connect Aggregators) - These are companies that have direct connections to the MNO’s gateways and transmit messages on behalf of its customers such as our service provider.
  • CSP’s A Campaign Service Provider is the provider of messaging services to its customers. A CSP works with its customers (aka Brands ie:Textafied & our members), to create and launch new and successful messaging campaigns. Our service provider is a fully registered CSP
  • Brands AKA You The Customer - This is the company or entity that will be sending the messages to its End Users.


Benefits of Being Registered 


Being that your Business/Brand, messaging campaigns, and numbers will be verified directly with the MNO’s, you will be able to get pre-approval for use cases that typically would have fallen outside of the CTIA guidelines. Some examples of this would be the ability to use more than one number for the same campaign (if you indeed have a legitimate use case). In addition, you will also be able to send messages at higher throughput rates.


FAQ’s


This is an industry-wide change and all messaging service providers will need to abide by and be part of this new ecosystem.

What does all this mean for me? As mentioned, the goal of this new system is to make sure ALL 10DLC messaging is verified and takes the appropriate route. The MNO’s have been incrementally launching their A2P sanctioned routes with the target of having ALL 10DLC messaging flowing through those routes by the end of 2020.

During this rollout period, the MNO’s have begun tightening their filtering on P2P routes (the route your messages take today) in regards to SPAM and Application to Person campaigns in general. By the end of 2020, any Application to Person message received by the MNO’s that didn't take the proper A2P route will likely be blocked (even if all other CTIA guidelines are met) or heavily tariffed.

How do I transition my messaging campaigns to this new A2P route?
As mentioned above, our Campaign Service Provider has been at the forefront of these changes for quite some time and is fully registered with The Campaign Registry.
To begin the process, we will need to get your number registered and campaigns verified with the registry.
You need to submit to us, the necessary details for your request.

Can I use multiple Long Code numbers in one campaign?
Yes, as long as you have a valid use case for doing so.

How long does the registration process take?
Approximately 3-5 business days (can take shorter or longer depending on information submitted)


What if I don't register?
As mentioned above, ALL of your 10DLC traffic MUST be registered before the end of 2020. Any Application to Person message received by the MNO’s (wireless carriers) that are not registered will very likely be blocked (even if all other CTIA guidelines are met) or heavily tariffed.


What if my traffic is P2P (Person to Person)?
Even if your traffic meets P2P guidelines, it is still considered A2P by the carriers being that it's being sent from our CSP(Campaign Service Provider) which is an API platform. Meaning you still need to have it registered.


Does this apply to Toll-Free Numbers?
Not yet! Although there will likely be similar changes to toll-free in the future.