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SMS marketing (also known as mobile marketing or text message marketing) is taking the small business world by storm. NEVER in the history of small business has a marketing technique held such promise. SMS marketing is easy to use, fast to set up, inexpensive to deploy, and gets results unheard of ever before! If you own or manage a small business, now's the time to learn everything you can about the power of SMS Marketing! Let's start with a simple question. What is SMS Marketing? An SMS message is simply a text message. If you've got a cell phone, you've no doubt sent or received a text message. SMS Marketing is simply the ability to send marketing messages and communications to the cell phones of customers, prospects, employees, or anyone you want! Some call it text marketing or text message marketing, others call it mobile marketing or SMS marketing. Regardless of what you call it, the power is unlimited . . . SMS Marketing allows you to send hyper-focused messages to your VIPs, customers, or business prospects. You can make them a special offer, send a gift, a coupon, images or even a video! You can drive huge engagement and really connect with your customers. Some businesses are using SMS messages to educate prospects, as a way to do product support, and even to INSPIRE their users. We've seen some business owners use SMS messages to text suppliers, staff, and employees too. But that's not all, Text marketing isn't just for businesses! Nonprofits are using SMS marketing to augment their fundraising, they use sms messages to coordinate volunteers and some use it for information distribution. Teachers are using SMS messages to remind students of homework assignments and remind students and parents of school events or functions. Travel organizations are using mobile SMS messages to coordinate large groups. Conferences are using SMS Marketing to announce sponsors, post room changes, and update schedules. The use of SMS marketing is endless and the more it's used, the more popular it becomes. SMS Marketing is endless, but, is it right for your business? Who Should Use SMS Messaging and WHY? The short answer is EVERY small business and organization should be using mobile marketing and specifically SMS messaging. Why? Because it works. Think about these quick facts: According to Comscore more than 198.5 million Americans use a smartphone. That means more than 79.1% of the entire US population owns a smartphone. Smartphones are invaluable. We use them every few minutes and it never leaves our side! Smartphones are more than just phones. They are microphones, cameras, video recorders, and research tools. They have replaced computers and typewriters, and even the pen a paper. But that's not all. Smartphones are maps, and are quickly becoming wallets and credit cards. Smartphones are entertainment devices, games, and even TVs. There are millions of uses for smartphones and best of all, we've barely scratched the surface. Who knows what amazing features these devices will have in just the next 10 years. So what's the point? The point is, smartphones have become an integral part of everyday life. We are more attached to them than anything else these days. Want proof? According to a study by Kleiner Perkins Caufield and Byers the average user checks their smartphone nearly 150 times per day. Think about that for a second, if we're awake 16 hours a day, and we look at our phone 150 times, that means we pick up and use a smartphone every 6.4 minutes. We use our smartphones more than any other piece of technology. And smart business people are starting to take notice. Everywhere we turn, a new business is using text message technology. The other day, a restaurant asked for my phone number to text me specials. The radio station I listen to asked me to text a keyword to learn more about a deal. The car wash texted me a coupon. Dentists are using text messages to remind patients of appointments. Fitness trainers are sending motivational messages to inspire customers. Pizzerias are texting about the latest special deals. Teachers are texting students reminders of homework assignments. Government organizations are using text messages for weather and other important alerts. Why is SMS text message marketing so powerful and why are so many small businesses using it? There are three simple reasons: SMS marketing is cheap to use SMS marketing is easy to use, and SMS marketing is incredibly effective! Let's dig in a bit. SMS Marketing Is Cheap Just a few cents per message! Seriously. It's not free, but nothing is. According to the USPS, a first class stamp will cost you $0.47 and a post card, $0.34. And that's just postage. Don't forget to add in the cost of paper and envelopes and the additional cost to print everything. On top of all of that cost, most mail gets tossed in the trash without even being read! But what about e-mail? Well, email's not free either. A business-level account at a respected Email Service Provider starts at about $15 a month. And they limit your sends, can't guarantee your message will get by the spam blockers. Oh, and if you do send a message, there's no guarantee it gets read! Average email open rates are only 15% to 20% for strong, well cared for, active lists. No, email isn't free. Is SMS Marketing cheap? You bet it is. Our plans start at just $25.00 a month. Think of it, a quick and easy way to reach your perfect customers for only a few pennies! But cost isn't the only reason to look at SMS marketing. Cost is often a factor when small businesses look at marketing, but it's not the only one. You've also got to look at usability. SMS Marketing is Easy to Use Take for example online marketing. Almost every small business owner I know wants to do online marketing, but many don't. Why? The time and complexity of running a successful marketing campaign. Online marketing can be very successful, but it's incredibly complex. Bidding, set-up, tracking, codes, web pages, there are thousands of things you need to do to do it right, and if you mess up on one, well you won't have much success. SMS Marketing is so much easier. Here's the key, an SMS message is limited to 160 characters, just slightly longer than a tweet on Twitter. As a result, you can't spend hours and hours agonizing over what to say. You simply put together a short message, add in a call to action and send the message. Often you can set this up and get it sent in just a few minutes. As a matter of fact, many business owners can do their mobile marketing in less than 30 minutes a month! Yes, it's easy to do and quick! SMS Marketing is easy, but that's not the best reason of all to use it. SMS Marketing Is Incredibly Effective How effective? Consider this, some marketing studies report that OVER 90% of SMS messages are read, most within a few moments of being delivered. Let me say that again, OVER 90% of SMS Messages are read. Remember when we talked about email, only 15% to 20% of email messages ever get opened. With SMS Messaging, the read rate is over 90%. Does that sound effective to you? That's why SMS Marketing is so incredibly effective. And that's why every small business and organization needs to start using SMS marketing today! While you can hastily throw together a quick text message and send it from your mobile phone, real marketing takes a little effort. Not much, but if you learn a few things about how best to market using SMS messages, you'll be much happier, and find instant success. So why not use our Free Text Marketing Plan to get started learning? Sign up free right here, and start getting aquainted with all the powerful marketing features and tools available in your back office, create your groups and keywords, advertise your keyword everywhere, and watch your business grow, when your successful and have outgrown our free plan, simply upgrade to whatever plan fits your needs, or of course you can cancel at any time, its your choice!
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1. Research and learn about your customers' preferences and satisfaction.2.Track your marketing success with easy-to-read reports in real-time, Percentage of people who have subscribed Vs Unsubscribed in each given period of time.3.Engagement report and compare campaigns by Keyword, Source, Mobile Carrier.4.Track how much text is delivered to gauge your sms and mms marketing success by looking at how many text reach subscribers, and more.Check out the "Back Office" DEMO
98% of all text messages sent are read. Over 90% are read within seconds of receiving. 54 percent of consumers receive at least one SMS message daily, and 50 percent of consumers receiving branded SMS texts go on to make direct purchases. 29 percent of SMS marketing recipients click on links in SMS messages, and 47 percent of those go on to make a purchase.
Online cosmetics company Julep reported a 10.7 percent redemption rate for an offer sent via SMS.SMS campaigns support other channels too. For example, Smart Insights reports that sending a simple follow-up message, such asHave you read our email? increases email open rates by 20-30 percent.SMS Marketing is by far, the best bang for you marketing dollar !
We've integrated to some of the major email marketing services, Mailchimp, AWeber, GetResponse, ActiveCampaign, and SendinBlue. So now, any time a new contact provides their email address, either through the web widget sign-up form, texting it in ( if email capture is turned on ), kiosk, or if you add one manually, their email address will get added automatically to whatever email list you select in your email marketing provider.