Step 1 – A mobile phone user sees "a good deal" that directs them to text a keyword to a phone number (your long code ).
For this example let’s use a pizzeria.
The instructions could say “Text PIZZA to 234 566 7789 for your chance to win free pizza for a year!”
These instructions could be placed on the top of a pizza box, read aloud in a radio ad, table top menus, printed on the side of a bus, in a newspaper, facebook or anywhere that will be seen by consumers.
Step 2 – The interested people that see the "great offer" compose and send a new text message on their phone. The "to" address would be 234 566 7789 and the message body would be "pizza."
Step 3 – As soon as that message is received by the SMS marketing software it stores the user’s phone number and immediately sends back a response,(your previously composed autoreply) something like "Thank you for entering to win. We will be picking the winner on …"
Step 4 –Then at some point in the future the pizza shop can log in to their Textafied account and send a text message out to any or all who have entered the contest, sending to the entire list or individuals of their choice.
They could do this to announce the contest winner or promote specials, new menu items etc. at the restaurant.
Similar to email marketing the goal of SMS marketing is to build a database of subscribers and then message them in the future with specials, promotions, news, etc.
The software used to run text message marketing campaigns is web-based (accessed with only a browser) and very similar to email marketing software, but what is very important to understand is, the open rate of text messages is over 90% as compared to 17% open rate of email.
This open rate fact combined with the fact that almost all text messages are read within 3 minutes of receiving demonstrates the incredible marketing power of SMS.
Imagine your marketing information directly to the palm of their hands, 100% visibility, virtually impossible to ignore, the most powerful marketing system of all time and you can try it now free!
Read more amazing statistics here
You can increase the power of your marketing campaigns even further with our wide range of tools & features, for example: Loyalty Rewards, Mobile Coupons, Kiosk Builder, Time Delayed Autoresponders, SMS Birthday Wishes and many many more powerful tools.
