Are you looking at Text/SMS marketing for a small business you own or manage? Well, you're in the right place.
SMS marketing (also known as mobile marketing or text message marketing) is taking the small business world by storm.
NEVER before in the history of small business has a marketing technique shown such outstanding results and held such promise.
SMS marketing is easy to use, fast to set up, inexpensive to deploy, and produces unheard results!
If you own or manage a small business, now's the time to learn everything you can about the power of SMS Marketing!
Sign up right now to get started with 100 free text credits per month, learn to use all the features and tools available in your back office, build your customer base and revenues with our free plan while learning at no cost! Cancel at anytime, or when you have outgrown the free plan, upgrade to the plan that best fits your needs! Let's start with a simple question.
What is SMS Marketing?
An SMS message is simply a text message.
If you've got a cell phone, you've no doubt sent or received a text message.
SMS Marketing is simply the ability to send marketing messages, communications/information/announcements to the cell phones of customers, prospects, employees, or anyone that has opted in to receive your texts!
Some call it text marketing or text message marketing, others call it mobile marketing or SMS marketing.
Regardless of what you call it, the power is unlimited . . .
SMS Marketing allows you to send hyper-focused messages to your VIPs, customers, or business prospects.
You can make them a special offer, send a gift, a coupon, images or even a video! You can drive huge engagement and really connect with your customers.
Some businesses are using SMS messages to educate prospects, as a way to do product support, and even to INSPIRE their users.
We've seen some business owners use SMS messages to text suppliers, staff, and employees too.
But that's not all, Text marketing isn't just for businesses!
Nonprofits are using SMS marketing to augment their fundraising, they use sms messages to coordinate volunteers and some use it for information distribution.
Teachers are using SMS messages to remind students of homework assignments and remind students and parents of school events or functions.
Travel organizations are using mobile SMS messages to coordinate large groups.
Conferences are using SMS Marketing to announce sponsors, post room changes, and update schedules.
The use of SMS marketing is endless and the more it's used, the more popular it becomes.
SMS Marketing is endless, but, is it right for your business?
Who Should Use SMS Messaging and WHY?
The short answer is EVERY small business and organization should be using mobile marketing and specifically SMS messaging.
Because it works.
Think about these quick facts:
According to Comscore more than 198.5 million Americans use a smartphone.
That means more than 79.1% of the entire US population owns a smartphone.
Smartphones are invaluable. We use them every few minutes and it never leaves our side!
Smartphones are more than just phones. They are microphones, cameras, video recorders, and research tools. They have replaced computers and typewriters, and even the pen a paper.
But that's not all. Smartphones are maps, and are quickly becoming wallets and credit cards. Smartphones are entertainment devices, games, and even TVs.
There are millions of uses for smartphones and best of all, we've barely scratched the surface. Who knows what amazing features these devices will have in just the next 10 years.
So what's the point?
The point is, smartphones have become an integral part of everyday life. We are more attached to them than anything else these days.
According to a study by Kleiner Perkins Caufield and Byers the average user checks their smartphone nearly 150 times per day.
Think about that for a second, if we're awake 16 hours a day, and we look at our phone 150 times, that means we pick up and use a smartphone every 6.4 minutes.
We use our smartphones more than any other piece of technology,
and smart business people are starting to take notice. Everywhere we turn, a new business is using text message technology.
The other day, a restaurant asked for my phone number to text me specials.
The radio station I listen to asked me to text a keyword to learn more about a deal.
The car wash texted me a coupon.
Dentists are using text messages to remind patients of appointments.
Fitness trainers are sending motivational messages to inspire customers.
Pizzerias are texting about the latest special deals.
Teachers are texting students reminders of homework assignments.
Government organizations are using text messages for weather and other important alerts.
Why is SMS text message marketing so powerful and why are so many small businesses using it?
There are three simple reasons:
SMS marketing is cheap to use
SMS marketing is easy to use, and
SMS marketing is incredibly effective!
Let's dig in a bit.
SMS Marketing Is Cheap
Just a few cents per message!
It's not free, but nothing is.
According to the USPS, a first class stamp will cost you $0.47 and a post card, $0.34. And that's just postage. Don't forget to add in the cost of paper and envelopes and the additional cost to print everything.
On top of all of that cost, most mail gets tossed in the trash without even being read!
But what about e-mail?
Well, email's not free either,
a business-level account at a respected Email Service Provider starts at about $15 a month. And they limit your sends, can't guarantee your message will get by the spam blockers. Oh, and if you do send a message, there's no guarantee it gets read!
Average email open rates are only 15% to 20% for strong, well cared for, active lists.
No, email isn't free.
Is SMS Marketing cheap?
You bet it is.
Our plans start at just $25.00 a month.
Think of it, a quick and easy way to reach your perfect customers for only a few pennies!
But cost isn't the only reason to look at SMS marketing.
Cost is often a factor when small businesses look at marketing, but it's not the only one.
You've also got to look at usability.
SMS Marketing is Easy to Use
Take for example online marketing. Almost every small business owner I know wants to do online marketing, but many don't.
The time and complexity of running a successful marketing campaign.
Online marketing can be very successful, but it's incredibly complex. Bidding, set-up, tracking, codes, web pages, there are thousands of things you need to do to do it right, and if you mess up on one, well you won't have much success.
SMS Marketing is so much easier.
Here's the key, an SMS message is limited to 160 characters, just slightly longer than a tweet on Twitter.
As a result, you can't spend hours and hours agonizing over what to say.
You simply put together a short message, add in a call to action and send the message. Often you can set this up and get it sent in just a few minutes, and schedule different messages to be sent on future dates and times. As a matter of fact, many business owners can do their mobile marketing in less than 30 minutes a month!
Yes, it's easy to do and quick!
SMS Marketing is easy, but that's not the best reason of all to use it.
SMS Marketing Is Incredibly Effective
Consider this, some marketing studies report that OVER 90% of SMS messages are read, most within a few moments of being delivered.
Let me say that again, OVER 90% of SMS Messages are read.
Remember when we talked about email, only 15% to 20% of email messages ever get opened.
With SMS Messaging, the read rate is over 90%.
Does that sound effective to you?
That's why SMS Marketing is so incredibly effective. And that's why every small business and organization should start using SMS marketing today!
While you can hastily throw together a quick text message and send it from your mobile phone, real marketing takes a little effort.
Not much, but if you learn a few things about how best to market using SMS messages, you'll be much happier, and find almost instant success.
Text Marketing Works Equally Well In Virtually Any Industry
Thanks to its unavoidable nature, SMS marketing is perfectly suited to the retail market. Marketing in the retail sector requires a massive campaign of direct mail, email or inserts to be effective. This makes text message marketing a convenient and very effective way to get a message to consumers.
Directions, locations and hours
Build customer loyalty through SMS "punch card" reward programs
Technology has made it possible for real estate agents to capture more of the potential buyer market by applying simple text marketing methods to home selling and buying initiatives. Potential buyers can receive text messages to help agents provide prospective home buyers with valuable property information.
Cut back on flyers and all related costs.
Listings reach more potential buyers.
Send leads image galleries based on the properties they are interested in.
Leads become buyers more often.
Build lead lists that can be contacted over and over again.
Text marketing is a simple and inexpensive way for restaurants to increase customer loyalty and revenue. Reward your customers with discounts on menu items and let them know about specials you are running.
Discounts: Short-term deals can be relayed to customers instantly. ie: "Free drinks with any pizza purchase."
Weekly Specials ie: The chef is whipping up something special this week!
Events: Special events such as musical guests can be relayed to your customer base.
For decades, car dealerships have relied on newspaper and television ads to reach out to large numbers of potential car buyers. The fact is that in todays day and age, many people are moving away from televisions and printed materials and making the shift to tablets and smart phones.
Send potential customers information about cars they're interested in
Return image galleries based on the keyword texted in for that car
Personalized approach will appeal to customers and increase sales potential
Attract more business by maintaining the lines of communication open for future sales and referrals
The market is changing everyday, in terms of technology, and spa owners do very well utilizing SMS messaging to their benefit. The majority of clients at spas and salons are return customers, opening the door for them to opt in to receive SMS messages about the latest sale, special, or service.
Seasonal facials, massages, or manicure services can be instantly communicated via SMS messages
Special discounts given to loyal customers with loyalty rewards
Run polls to gain valuable feedback from your clients
Missed appointments and forgotten medications can be a thing of the past. Send automated text messages with our texting software to reach out to patients with appointment or prescription reminders. Doctors and dentists both find the appointment reminder feature very helpful in maintaining a very tight schedule.
Send a medical appointment reminder or cancellation instantly
Staff notifications - open shift alerts
Send past due payment reminders with SMS to keep accounts receivable on track
Religious organizations frequently need to get out important or critical messages to their staff or congregation. Using a traditional calling tree or email can be both slow and tedious when time is critical and details are important. Reach your congregation's phones in minutes through our group texting software. No more need for volunteers to work through the tree to phone each member.
Anyone in the entertainment industry knows how important it is for their work to get exposure. Whether you want to market a book, concert, movie, or TV show, SMS marketing is the best way to reach your fans.
Keep residents abreast of important and urgent community information. Text Marketing can play a very important role for Cities, Towns and Municipalities.
Local government or public utilities can use SMS marketing to send important announcements out to thousands at once
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